This guide organizes key types of image prompts that Agencies will use when creating visual content with AI image generation models:
These prompt templates are the building blocks of promptform.ai Apps and Bots.
You can use these prompts across various Large Language Models (LLMs) from:
- Dall-E
- Flux
- Ideogram
- Stable Diffusion
- Mid Journey
Product Photography
Professional Product Showcase
Creates a professional, isolated product image with studio lighting on a clean background.
Good For:
- E-commerce listings
- Product pages
- Catalog images
- Marketing materials
Best AI Models:
- Midjourney 5.2+
- Ideogram 2.0
- Stable Diffusion XL
Prompt Template:
A professional product photography of {product}, on a {simple/textured} {color} background, studio lighting, sharp focus, high-end commercial photography, 8k, photorealistic, product centered in frame |
Configuration Instructions:
- Aspect ratio: 1:1 or 4:3
- Set high CFG/Guidance scale (7-8)
- Use higher step count (30-50)
Tips:
- Be specific about product materials and finishes
- Name exact colors for more consistent results
- Specify camera type for particular looks (e.g., "Canon 5D Mark IV")
Ideas to Customize:
- Add specific lighting setups (e.g., "three-point lighting," "soft box lighting")
- Include shadows or reflections for realism
- Specify perspective (e.g., "45-degree angle," "front view")
Lifestyle Product Use
Shows your product being used by a specific demographic in a relevant environment.
Good For:
- Social media content
- Advertising campaigns
- Website hero images
- Lifestyle branding
Best AI Models:
- Midjourney 6
- Stable Diffusion XL Turbo
- Flux 1.0
Prompt Template:
Copy
A {demographic} person using a {product} in a {setting}, natural lighting, candid moment, shallow depth of field, lifestyle photography, photorealistic, 50mm lens |
Configuration Instructions:
- Aspect Ratio
- Format
Tips:
- Define demographic clearly (age, style, profession)
- Choose environments where your product would naturally be used
- Include time of day for lighting consistency
Ideas to Customize:
- Add emotional states ("happily using," "focused concentration")
- Include multiple people for social context
- Specify seasonal elements for timely marketing
Product Detail Shot
Creates extreme close-up images highlighting specific product features or textures.
Good For:
- Feature highlighting
- Technical marketing
- Quality demonstration
- Material showcasing
Best AI Models:
- Ideogram 2.0
- Stable Diffusion
- Flux 1.0
Prompt Template:
Extreme close-up of {specific product feature}, macro photography, crisp details, soft lighting highlighting texture, product photography, photorealistic, high resolution |
Configuration Instructions:
- Aspect Ratio
- Format
Tips:
- Focus on one specific feature at a time
- Describe textures in detail ("grained leather," "brushed metal")
- Mention exact materials for accuracy
Ideas to Customize:
- Add water droplets or other elements to demonstrate properties
- Include scale reference when relevant
- Specify lighting angles to highlight particular textures
Product Collection Display
Creates a professional arrangement of multiple products from the same collection.
Good For:
- Collection launches
- Product line overview
- E-commerce category images
- Promotional materials
Best AI Models:
- Ideogram 2.0
- Stable Diffusion
- Flux 1.0
Prompt Template:
Flat lay photography of {product} collection, organized arrangement, minimalist {color} background, overhead lighting, professional product photography, ecommerce style, photorealistic |
Configuration Instructions:
- Aspect Ratio
- Format
Tips:
- Specify exact number of products to include
- Describe the arrangement pattern (grid, circle, etc.)
- Use consistent lighting terms across variations
Ideas to Customize:
- Add thematic elements that reinforce product purpose
- Include subtle branding elements
- Specify different arrangement styles (gradient, size-order, color order)
Digital Ads
Attention-Grabbing Banner Ad
Creates eye-catching banner advertisements with clear space for headlines and calls to action.
Good For:
- Meta Ads
- Google Ads
- Other Social Media Ads
Best AI Models:
- Ideogram 2.0
- Midjourney 6
- Stable Diffusion XL
Prompt Template:
Bold, vibrant digital advertisement for {product/service}, featuring {key visual element}, with concise text area for headline, eye-catching colors, digital marketing style, web banner format, professional advertising aesthetic |
Configuration Instructions:
- Aspect Ratio
- Format
Tips:
- Include your brand colors explicitly
- Leave clear space for text overlay
- Use contrastive elements to draw attention
Ideas to Customize:
- Include seasonal or trending visual elements
- Specify different banner sizes for campaign consistency
Social Media Ad Carousel
Creates a series of connected images for multi-panel social media ad carousels.
Good For:
- Instagram/Facebook carousel ads
- LinkedIn carousel posts
- Step-by-step processes
Best AI Models:
- Midjourney 6
- Flux 1.0
- Stable Diffusion SDXL
Prompt Template:
Series of connected images showcasing {product/service benefits}, consistent {brand color} theme across frames, modern social media aesthetic, optimized for mobile scrolling, digital marketing style, professional advertising photography |
Configuration Instructions:
- Aspect Ratio
- Format
Tips:
- Create numbered sequences (part 1, part 2, etc.)
- Maintain visual consistency across all panels
- Design for left-to-right narrative flow
Ideas to Customize:
- Create before/after progression
- Design with partial elements that connect across frames
- Include increasing levels of detail as carousel progresses
Sale Ad’s
Creates high-energy images emphasizing discounts and limited-time offers.
Good For:
- Flash sales
- Holiday promotions
- Clearance events
- Limited-time offers
Best AI Models:
- Ideogram 2.0
- Dall-E 3
- Midjourney 5.2+
Prompt Template:
Dynamic promotional image for {product} sale, bold text space for percentage discount, exciting visual composition, {brand colors}, commercial photography style, attention-grabbing design, professional advertising aesthetic |
Configuration Instructions:
- Aspect Ratio
- Format
Tips:
- Include terms like "limited time" or "special offer"
- Use high-contrast color combinations
- Leave prominent space for discount percentage
Ideas to Customize:
- Add urgency elements (countdown clocks, limited inventory indicators)
- Include seasonal themes for holiday promotions
- Use price comparison visualization techniques
Feature Highlight Ad
Creates visually compelling images that highlight specific product features and their benefits.
Good For:
- Product education
- Feature announcements
- Technical marketing
- Value proposition emphasis
Best AI Models:
- Flux
- Ideogram
- Stable Diffusion XL
- Midjourney 6
Prompt Template:
Clean, focused digital advertisement highlighting {product feature}, with visual demonstration of benefit, professional lighting, aspirational lifestyle context, advertising photography style, commercial quality |
Configuration Instructions:
- Aspect Ratio
- Format
Tips:
- Focus on one feature/benefit pair at a time
- Show the feature in action when possible
- Include before/after elements when relevant
Ideas to Customize:
- Add comparison elements to competitor products
- Include data visualization of performance metrics
- Show close-up and context views in split format
Conversion-Focused CTA Ad
Creates advertisements with clear visual hierarchy and prominent call-to-action areas.
Good For:
- Lead generation campaigns
- Subscription promotions
- Free trial offers
- App installations
Best AI Models:
- Ideogram 2.0
- Midjourney 6
- Dall-E 3
Prompt Template:
Compelling digital advertisement with clear visual hierarchy leading to call-to-action button area, featuring {product/service}, {brand colors}, professional lighting, conversion-optimized design, advertising photography style |
Configuration Instructions:
- Aspect Ratio
- Format
Tips:
- Leave clear space for CTA button
- Use directional elements pointing toward CTA area
- Design with eye-flow patterns in mind
Ideas to Customize:
- Add motion lines or visual cues toward CTA area
- Test different color psychology principles
- Include customer testimonial space
Content Marketing
Blog Post Hero Image
Creates metaphorical or conceptual images that represent blog topics visually.
Good For:
- Blog headers
- Article featured images
- Newsletter headers
- Concept visualization
Best AI Models:
- Midjourney 6
- Stable Diffusion SDXL
- Ideogram 2.0
- Flux 1.0
Prompt Template:
Conceptual illustration representing {blog topic}, metaphorical visual storytelling, soft colors, editorial style, inspirational mood, professional content marketing aesthetic, digital illustration with photographic elements |
Configuration Instructions:
- Aspect Ratio
- Format
Tips:
- Use visual metaphors related to your topic
- Include symbolic elements that represent key concepts
- Leave space for title overlay
Ideas to Customize:
- Match visual style to blog category or theme
- Add subtle branded elements or colors
- Adjust abstract/literal balance based on audience sophistication
Infographic Element
Creates clean, informative visual elements for representing data or concepts.
Good For:
- Infographics
- Data reports
- Statistical presentations
- Process explanations
Best AI Models:
- Ideogram 2.0
- Dall-E 3
- Flux 1.0
Prompt Template:
Clean, informative visual representation of {data/concept}, using {brand colors}, minimalist design, information hierarchy, data visualization style, professional iconography, content marketing aesthetic |
Configuration Instructions:
- Aspect Ratio
- Format
Tips:
- Specify exact data points you want to visualize
- Use clear informational hierarchy terms
- Request white space for text elements
Ideas to Customize:
- Create themed icons to represent different data categories
- Specify chart or graph types for data visualization
- Add isometric or 3D elements for more dynamic representations
Storytelling Sequence
Creates a series of connected images that tell a cohesive story or demonstrate a process.
Good For:
- Case studies
- Customer journey mapping
- Process documentation
- Before/after demonstrations
Best AI Models:
- Midjourney 6
- Stable Diffusion XL
- Flux 1.0
Prompt Template:
Narrative sequence showing {story progression}, consistent visual style, emotional storytelling, cinematic composition, content marketing aesthetic, editorial photography style, coherent visual narrative |
Configuration Instructions:
- Aspect Ratio
- Format
Tips:
- Clearly define each step in the sequence
- Maintain consistent characters or elements across images
- Use similar lighting and color schemes
Ideas to Customize:
- Add emotional progression across the sequence
- Include symbolic elements that evolve throughout the story
- Specify different visual styles for "before" vs "after" sections
Behind-the-Scenes Content
Creates candid-looking images that show internal processes, team activities, or creation methods.
Good For:
- Social media authenticity
- Team/culture content
- Process transparency
- Brand humanization
Best AI Models:
- Midjourney 6
- Dall-E 3
- Flux 1.0
Prompt Template:
Authentic behind-the-scenes view of {business process/team activity}, documentary style photography, natural lighting, candid composition, storytelling quality, content marketing aesthetic, genuine human element |
Configuration Instructions:
- Aspect ratio: 4:5 or 16:9
- Lower CFG/Guidance scale for realism (5-6.5)
- Less stylized settings if available
Tips:
- Include environmental details of workspace
- Specify candid, unposed compositions
- Use natural lighting terminology
Ideas to Customize:
- Add specific workplace tools or equipment
- Include branded elements in the environment
- Specify time of day for different lighting effects
Educational Content Visual
Creates clear, educational visuals that demonstrate processes, concepts, or instructions.
Good For:
- How-to guides
- Educational content
- Process documentation
- Instructional materials
Best AI Models:
- Ideogram 2.0
- Stable Diffusion SDXL
- Flux 1.0
Prompt Template:
Clear, instructional image demonstrating {process/concept}, step-by-step visual elements, educational design, helpful annotation space, content marketing style, professional but approachable aesthetic |
Configuration Instructions:
- Aspect Ratio
- Format
Tips:
- Break complex processes into distinct steps
- Include directional elements (arrows, numbers)
- Leave space for textual annotations
Ideas to Customize:
- Add cutaway or cross-section views
- Include hand demonstrations for physical processes
- Create before/during/after sequences
Hero Images
Website Hero Banner
Creates wide, impactful images for website headers with space for overlaid text and elements.
Good For:
- Website homepages
- Landing page headers
- Campaign pages
- Section dividers
Best AI Models:
- Ideogram
- Flux 1.0
Prompt Template:
Expansive, inspiring hero image of {subject}, panoramic composition, dramatic lighting, {brand mood} atmosphere, professional photography, website header format (16:9), plenty of space for text overlay |
Configuration Instructions:
- Aspect ratio: 21:9 or 16:9
- Medium-high CFG/Guidance scale (6.5-8)
- Higher resolution generation
Tips:
- Specify where text will be placed (left, right, center)
- Use terms like "negative space" for text areas
- Include brand color influences subtly
Ideas to Customize:
- Add gradients or atmospheric effects for depth
- Include subtle motion elements (wind, light movement)
- Specify viewing angle for different perspectives
Landing Page Hero Image
Creates clean, modern visuals for app landing pages with device mockup placement areas.
Good For:
- App websites
- Software products
- Digital product launches
- SaaS marketing
Best AI Models:
- Ideogram
- Flux
Prompt Template:
Clean, modern hero image for {app/service} landing page, device mockup placement area, {brand colors} color scheme, plenty of negative space for text, digital product showcase style, contemporary web design aesthetic |
Configuration Instructions:
- Aspect Ratio
- Format
Tips:
- Specify exact device types (iPhone 14, MacBook Pro, etc.)
- Include clear space for app screenshots
- Use abstract background elements
Ideas to Customize:
- Add floating UI elements around devices
- Include hand or user interaction elements
- Create themed backgrounds reflecting app function
Event Announcement Hero
Creates energetic, atmospheric images to promote events, conferences, or special occasions.
Good For:
- Event registration pages
- Conference websites
- Webinar promotions
- Special event marketing
Best AI Models:
- Midjourney 6
- Stable Diffusion
- Flux 1.0
- Ideogram
Prompt Template:
Exciting, atmospheric hero image for {event}, dynamic composition, event photography style, vibrant energy, crowd/venue elements, dramatic lighting, space for event details overlay |
Configuration Instructions:
- Aspect Ratio
- Format
Tips:
- Include motion blur or action elements
- Use lighting effects (stage lights, spotlights)
- Leave centered space for event name/date
Ideas to Customize:
- Add industry-specific visual elements
- Include branded event elements (banners, signage)
- Specify audience demographics or crowd types
Seasonal Campaign Hero
Creates seasonally appropriate hero images for time-specific marketing campaigns.
Good For:
- Holiday promotions
- Seasonal campaigns
- Limited-time offerings
- Yearly events
Best AI Models:
- Midjourney
- Stable Diffusion
- Flux
- Ideogram
Prompt Template:
Seasonally themed hero image featuring {product/service} with {holiday/season} elements, atmospheric lighting, campaign-ready composition, professional photography, emotion-evoking scene, space for headline |
Configuration Instructions:
- Aspect Ratio
- Format
Tips:
- Include subtle seasonal indicators (not just obvious symbols)
- Use seasonal color palettes
- Balance seasonal elements with product focus
Ideas to Customize:
- Adjust lighting to match seasonal conditions
- Include regional seasonal differences
- Combine seasonal elements with brand colors
Banners
Email Header Banner
Name: Attention-Grabbing Email Topper
Short Description: Creates compact, eye-catching headers optimized for email marketing campaigns.
Good For:
- Email marketing campaigns
- Newsletter headers
- Announcement emails
- Promotional messages
Best AI Models:
- Ideogram 2.0
- Stable Diffusion XL
- Flux
Prompt Template:
Compact, eye-catching email header for {campaign type}, optimized for email viewing (600px width), clear visual hierarchy, {brand colors}, professional design, marketing photography style, space for headline |
Configuration Instructions:
- Aspect Ratio
- Format
Tips:
- Keep design elements simple and bold
- Ensure legibility at small sizes
- Use high contrast for better visibility
Ideas to Customize:
- Create series with consistent elements for campaign sequences
- Add animated GIF-like suggestion for motion design
- Include seasonally appropriate elements for timely campaigns
YouTube Channel Banner
Creates branded banner images for YouTube channels with appropriate safe zones.
Good For:
- YouTube channels
- Video content marketing
- Online course platforms
- Branded video presence
Best AI Models:
- Midjourney 6
- Ideogram 2.0
- Flux 1.0
Prompt Template:
Branded YouTube channel banner for {business/creator}, optimized for multi-device viewing, central safe area for logo/text, professional {industry} theme, consistent with brand identity, social media optimization |
Configuration Instructions:
- Aspect Ratio
- Format
Tips:
- Use simplified background design with moderate detail
- Include clear branding elements for recognition
Ideas to Customize:
- Add content category visual indicators
- Include subtle equipment or creator tools
- Create visual connections to video content style
Promotional Web Banner
Creates attention-grabbing promotional banners optimized for specific web placements.
Good For:
- Website promotions
- Special offers
- Limited-time deals
- New product announcements
Best AI Models:
- Ideogram 2.0
- Midjourney 6
- Dall-E 3
Prompt Template:
Attention-grabbing web banner promoting {offer/product}, optimized for {placement location}, compelling visual hierarchy, clear value proposition space, professional marketing design, {brand colors} |
Configuration Instructions:
- Aspect Ratio
- Format
Tips:
- Use directional cues toward CTA area
- Create urgency with visual elements
- Design for specific placement dimensions
Ideas to Customize:
- Add animation suggestions for HTML5 banners
- Include countdown or limited time visual elements
- Create a set with consistent elements in different sizes
Icons
App Icon
Creates sets of matching icons to represent app features or functions.
Good For:
- Mobile applications
- Software interfaces
- Feature explanation
- User interface design
Best AI Models:
- Ideogram 2.0
- Flux 1.0
- Midjourney
Prompt Template:
Consistent set of minimalist app icons representing {functions/features}, {brand color} palette, flat design style, clear silhouettes, modern UI design, professional iconography, pixel-perfect details |
Configuration Instructions:
- Aspect Ratio
- Format
Tips:
- Request solid background circles/squares for consistency
- Use clear, single-concept representations
- Maintain consistent line weights across set
Ideas to Customize:
- Specify style (outline, filled, duotone, gradient)
- Create themed sets based on app functionality
- Add subtle animations or state changes
Service Feature Icons
Servic Offering Visualizers
Creates cohesive icon sets representing different service offerings or features.
Good For:
- Service pages
- Feature lists
- Pricing tables
- Capability demonstrations
Best AI Models:
- Flux
- Ideogram 2.0
- Stable Diffusion SDXL
Prompt Template:
Collection of matching service icons representing {service offerings}, unified style, simple recognizable symbols, {brand colors}, professional UI design, clean lines, modern iconography |
Configuration Instructions:
- Aspect Ratio
- Format
Tips:
- List specific services requiring icons
- Specify exact colors by hex code
- Maintain consistent complexity across set
Ideas to Customize:
- Create sets in different styles (isometric, flat, outline)
- Develop industry-specific visual metaphors
- Add background shape variations (circle, square, rounded square)
Navigation Menu Icons
Creates clear, simple icons for website navigation elements.
Good For:
- Website menus
- Navigation bars
- Mobile site design
- User interface elements
Best AI Models:
- Ideogram 2.0
- Dall-E 3
- Stable Diffusion
- Mid Journey
- Flux
Prompt Template:
Website navigation icon set including {list specific icons needed}, consistent minimal style, clear meanings, web-optimized design, professional UI elements, user-friendly iconography |
Configuration Instructions:
- Aspect Ratio
- Format
Tips:
- Prioritize universal recognition over creativity
- Request variations of common icons (hamburger menu, search, etc.)
- Maintain extreme simplicity for mobile usability
Ideas to Customize:
- Create active/inactive state variations
- Develop hover-state suggestions
- Add micro-interaction animation suggestions
Logos
Modern Minimalist Logo
Creates simple, timeless logo designs with minimal elements and maximum recognition.
Good For:
- Tech startups
- Modern brands
- Digital products
- Professional services
Best AI Models:
- Ideogram 2.0
- Flux
Prompt Template:
Clean, minimalist logo design for {business name}, featuring simple {symbol related to industry}, professional vector style, scalable design, |
Configuration Instructions:
- Aspect Ratio
- Format
Tips:
- Use Brand Style Guides
Ideas to Customize:
- Customize to specify industries or niches