App Requirements Document
Lead>SEO>Website app is designed for marketing and SEO agencies. It helps you analyze websites quickly, create SEO-friendly copy, and build a mock up of a landing page. The app automaticaly triggers when a new lead is added to a CRM by accepting a webhook from a zapier.com URL.
App Goals & Objectives
- Speed up the Sales Development process by quickly showing value to customers by performing an SEO Audit on their website, and giving them a creative idea for a new Landing Page.
- Increase revenue and profit of the User by getting new customers from providing them the SEO Audit and Landing Page idea.
- Lower Cost of getting new customers for the User by using LLM to generate the SEO Audit and Landing Page idea.
- The App will save time by automating the SEO Audit and Landing Page idea using AI LLMS.
- Generate unique SEO rich content.
Problems App Solves
- Converting leads to paying customers.
- Time to first response of a new lead.
- Showing value to a new lead immediately so that we build trust and ultimately close the deal.
- Cost and Time in doing SEO Audits.
- Lack of creativity in producing new Landing Page copy.
User Profile
Roles:
- Executive
- Owner Operator
- Sales/Marketing Manager
Business Description:
- Marketing and SEO agency. They sell services, productized services, and micro saas to home services companies.
Industry:
- Marketing and SEO for landscaping, yard work, property maintenance, and landscape construction.
User & App Flow
App Step: Input Field
- The App triggers on a webhook which contains the Website_URL
- Website_URL
- Type: Text
- Placeholder Text: https://www.exampleleadswebsite.com
- Tooltip: Enter the URL of the lead's website to be analyzed.
App Step: Scrape website
- The PromptForm utility “URL Scraper” is used to scrape all the text from the website.
App Step: Perform SEO Audit
- a texted based LLM takes output of the Scrape Website step and performs an SEO Audit.
App Step: Creates a Key Word Query
- a texted based LLM takes the output from the SEO audit, and formulates a Query to find related keywords.
App Step: GETs Keyword Data from SpyFu
- The PromptForm utility “URL Scraper” is used to send an API call to an external source SpyFu to retrieve related Keywords.
App Step: Write SEO Audit Report and makes recommendations
- A texted based LLM writes a full SEO Audit Report and makes Recommendations on how to improve the SEO of the website using the insights garnered from the SpyFu related Keywords.
App Step: Writes landing page copy
- A texted based LLM writes a new Landing Page following a specfic template.
- The texted based LLM uses structured Outputs to produce a JSON file of all the Landing Page sections.
App Step: Create PDF
- The PromptForm utility “URL Scraper” is used to send the Landing Page JSON file information to a third party service “PlacidAI” to create a PDF.
Functional Requirements
- Ability to scrape content from websites.
- Perform a quick and precise SEO audit.
- Generate SEO-optimized content based on input keywords.
- Integrate generated content into selectable website templates.
- Provide an option to preview and download the finished website.
Technical Requirements
- Use website scraping tools for content extraction.
- Implement a SEO analysis tool to audit websites.
- Utilize a text generation model like GPT-4 for content creation.
- Allow template integration for content placement.
- Provide export functionality for easy download.
Success Criteria
- Reduce time for website SEO audits by 50%.
- Achieve 80% satisfaction in content originality polls.
- Increase closure rates of new client deals by 30%.
- Lower the customer acquisition costs by 20%.
- Ensure intuitive and easy-to-use interface rated high by users.